A couple of years ago we pitched a QSR on sending a burger into space. With a helium weather balloon. Filmed with a GoPro. And we'd film the entire making of and after events. We pitched it hard. Very hard. But, sometimes nothing you do can make an idea happen. So, it's nice to see these guys from Sweden do pretty much the exact same thing, but with a donut. And here's the video of the first donut in space. Too bad they didn't have the foresight to talk to Tim Hortons.