We created a teen suicide prevention brand.
We were asked to create an identity for the CameronHelps.ca run program – an initiative that uses physical activity to help teens that suffer from mental illness and depression. One young woman said the run program changed her life and made her feel “unbreakable”. Her words inspired us to create the Team Unbreakable brand. Today, teens are being helped through Team Unbreakable school programs, The Unbreakable 5k/10k runs, and numerous community programs and activities.
The diamond logo and bar represent strength, value and permanence. The colors, while simple, create a strikingly bold look. Together they create a brand that teens are enthusiastic to wear – and avoid the stigma often associated with mental health issues.
If you would like to help contact John Knox.
Duncan Porter | Dave Stubbs