We created a promo that's still being used
The Great holiday giveaway
Years and years ago we developed a promotion for AirMiles that's still being used today. The premise was really simple - we incentivized AirMile Reward Miles collectors to navigate through the AirMiles site to find various items and rewards. The objective was to "claim" an item and be entered for a chance to win valuable daily prizes. The approach worked dramatically well, and we flooded the site with traffic. But there was an unexpected bonus for AirMiles. As consumers became familiar with the site -and the multitude of rewards that could be exchanged for their AirMiles Reward Miles- they actually started to redeem them. And that was rewarding for us.
Chris Tanner | Brendan Lynch | Greg Bolton | Jason Kahn | Jonas Naimark | Paul Reiss | Duncan Porter | Dave Stubbs