There's a reason why this radio campaign for KFC Man Meals won the Radio Grand Prix at the Cannes International Festival of Creativity. I love radio like this. I absolutely love it, man.
When I was in highschool I was fastidiously infatuated with the 1982 science fiction classic, Blade Runner. At one point maybe more than Star Wars (although that's hairsplitting and might have more to do with my adolescent vacillation between Pris vs Leia). In fact, my yearbook write up listed my future goal, "to be a Blade Runner." Fast forward through a career in advertising, surrounded by design and typefaces and my obsession remains. And why this article caught my eye.
I've never understood why we continue to give away our intellectual property for free, or ask our vendors and partners to do the same. MK12 co-founder Ben Radatz nails it.