@jinneanbarnard shared this article with us and it's exactly the stuff we always talk about... where marketing is headed and what we need to do to get in front of it. Jinnean also pulled a couple of quotes and threw them our way, so I'll just put them here...
"Technology moves upstream. If you look at how technology has moved through marketing, it started at the edge (distribution of marketing assets) and has continued to move closer and closer to the actual planning and development of marketing itself. Over the next five years we’ll see technology complete this transition and become a part of the core fabric of marketing itself." Noah Brier, co-founder Percolate
"Connected everything: homes, TVs, cars, jet engines, locomotives, wearables, lights. As marketers, pay particular attention to TV, as the web starts to power your remote control, look for more new players with high-quality content." Linda Boff, General Electric
Published by: Dave Stubbs in Marketing Culture