And when I say "we" I mean those of us who cultivate an Internet culture that revels in the absurd and celebrates the weird. In the pre-Internet world that creative well was plumbed and topped-up by a yearly dose of bizarro TV spots that pushed benchmarks and re-inked creative boundaries. Timewarp to Super Bowl 50 where my OTA HD feed of US ads felt -for the most part- like a boring parade of mundane. What happened? When did everything become so safe?
READ: Who killed the Super Bowl commercial?
Published by: Dave Stubbs in Campaigns, Marketing Culture