And that's not a euphemism... #McCann Japan actually did hire an #AI creative director.
AI-CD β, the AI bot was developed through the “Creative Genome Project”, one of the first projects undertaken by McCANN MILLENNIALS, an innovative taskforce that was launched last September by members of the agency’s Plissken faction. AI-CD β is artificial intelligence that is able to give creative direction for commercials.
READ: Contagious on Twitter
READ: McCann Japan Introduces The World's First AI Creative Director
Published by: Dave Stubbs in AdTech, Agency News, Code Craft, Marketing Culture, People, Provocative
