March 6, 2015 - No Comments!

How the Best Agencies Get, Keep and Develop Talent

It's always helpful to hear how other agencies keep their employees motivated. It gives a ton of perspective. We really like the Anomaly approach...

Go big when giving recognition. There's no time for office politics or bullshit. We always celebrate the people who get it and work in this way. We recognize the "Employee of the Month" with a car waiting outside the all-agency meeting to whisk the surprised winner away to a night out. Employees of the Year win a trip for two anywhere in the world. And we also have an Anomaly Sabbatical where we give $1,000 and a month paid time-off to go and do something you've always wanted to do.

Sounds smart to us.

New Tips: How the Best Agencies Get, Keep and Develop Talent | Agency News - Advertising Age.

March 5, 2015 - No Comments!

25 Predictions For What Marketing Will Look Like In 2020

@jinneanbarnard shared this article with us and it's exactly the stuff we always talk about... where marketing is headed and what we need to do to get in front of it. Jinnean also pulled a couple of quotes and threw them our way, so I'll just put them here...

"Technology moves upstream. If you look at how technology has moved through marketing, it started at the edge (distribution of marketing assets) and has continued to move closer and closer to the actual planning and development of marketing itself. Over the next five years we’ll see technology complete this transition and become a part of the core fabric of marketing itself." Noah Brier, co-founder Percolate

"Connected everything: homes, TVs, cars, jet engines, locomotives, wearables, lights. As marketers, pay particular attention to TV, as the web starts to power your remote control, look for more new players with high-quality content." Linda Boff, General Electric

25 Predictions For What Marketing Will Look Like In 2020 | Co.Create | creativity + culture + commerce.