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April 23, 2015 - No Comments!

IBM Apps Built w AAPL’s HealthKit Will Offer Medical Advice

For a long time we've been saying that Apple is quietly building health technology and wearable hardware that's ideally positioned to disrupt the health profession. Much like iTunes did to the music industry Apple's health platform will spawn an industry structured on real-time data, analysis, diagnosis and -we believe- innovative healthcare services.

Does it seem overly optimistic? We don't think so. In fact, data analysis of this nature would allow health practitioners to make more accurate recommendations.

IBM has created a new online service, called Watson Health Cloud, designed to analyze data funneled through HealthKit. It is intended to help companies and researchers find medically useful patterns in data collected via Apple’s platform, and to build tools that offer personalized medical advice based on an individual’s HealthKit data.

And if this is tied to genome mapping, we're talking about a revolutionary approach to medicine.

In a recent Freakonomics podcast, How Do We Know What Really Works in Healthcare? Stephen J. Dubner analyzes the state of Healthcare and he left me convinced that change is coming fast. It's really worth a listen. His position...

...a lot of the conventional wisdom in medicine is nothing more than hunch or wishful thinking. A new breed of data detectives is hoping to change that.

We're excited to see this play out as more apps built on Apple’s Health Platform will offer medical advice, thanks to IBM.

April 10, 2015 - No Comments!

Woods Canada looks to hire Canadians to camp across the country – Calgary – CBC News

I remember talking about this idea years ago. Seriously. It's an idea my friends and I would talk about constantly when we were doing crown land free camp portage trips throughout Ontario. In fact, we spent a massive amount of time working through the details and "developing" a business plan. But once the trip was done we always returned to our jobs in advertising. Nice to see someone convinced a company to make it happen.

Woods Canada looks to hire Canadians to camp across the country - Calgary - CBC News.

March 14, 2015 - No Comments!

Disney’s $1 Billion Bet on a Magical Wristband

Both of us have been to Disney with our families and even as adults we love it. Disney is a spectacular display of marketing and innovation. Years ago (in 2006) I bought an RFID Mickey Mouse plush doll and dutifully lugged him around the Magic Kingdom as he chirped and told me what lines where shortest and when a parade would begin. Even back then we knew that Disney was onto something. By monitoring our activities and traffic patterns they were able to control the flow of people throughout the park with subtle suggestions of where to go and when. It was clunky then, but you can see how things have advanced with the newest Disney gadget. Here's what the Disney Wristband does,

Tap into the magic with your MagicBand on your wrist. This colorful wristband is actually an all-in-one device that effortlessly connects you to all the vacation choices you made withMy Disney Experience. Your MagicBand enables you to travel lighter throughout your vacation. Use it to enter the parks, unlock your Disney Resort hotel room and buy food and merchandise. Plus, your MagicBand gives you FastPass+ access to all the experiences you've selected online, so you can simply concentrate on enjoying the fun with the people you care about.

Those Disney Imagineers are pretty clever. We wonder, is there's an Apple Watch app on the horizon... because that would be magical. H/T Gerard Dolan

Disney's $1 Billion Bet on a Magical Wristband | WIRED.