At D&D we've preached the fail-faster approach, for years. But it's a difficult concept for some marketers to get. Even more difficult for others to implement. Then along comes Angela Scardillo at Best Buy Canada... who completely gets the approach. And has made it part of the way Best Buy does business.
READ: Best Buy Canada VP explains why digital begins in-house | Marketing Magazine.
Published by: Dave Stubbs in Marketing Culture, Provocative