A really interesting Forbes book review of Madison Avenue Manslaughter, by Michael Farmer

For far too long, ad agencies have avoided the analytics business. Instead, they’re interested in creativity and enamored with winning awards. As Farmer puts it, “agencies continue to cling to the notion that clients want creativity and service, but what [clients] really want is shareholder value. Agency executives have been completely deaf to the economics.”

Read it: How Agencies Are Putting Themselves Out Of Business And What We Should Do About It - Forbes