Both of us have been to Disney with our families and even as adults we love it. Disney is a spectacular display of marketing and innovation. Years ago (in 2006) I bought an RFID Mickey Mouse plush doll and dutifully lugged him around the Magic Kingdom as he chirped and told me what lines where shortest and when a parade would begin. Even back then we knew that Disney was onto something. By monitoring our activities and traffic patterns they were able to control the flow of people throughout the park with subtle suggestions of where to go and when. It was clunky then, but you can see how things have advanced with the newest Disney gadget. Here's what the Disney Wristband does,
Tap into the magic with your MagicBand on your wrist. This colorful wristband is actually an all-in-one device that effortlessly connects you to all the vacation choices you made withMy Disney Experience. Your MagicBand enables you to travel lighter throughout your vacation. Use it to enter the parks, unlock your Disney Resort hotel room and buy food and merchandise. Plus, your MagicBand gives you FastPass+ access to all the experiences you've selected online, so you can simply concentrate on enjoying the fun with the people you care about.
Those Disney Imagineers are pretty clever. We wonder, is there's an Apple Watch app on the horizon... because that would be magical. H/T Gerard Dolan