At D&D we've preached the fail-faster approach, for years. But it's a difficult concept for some marketers to get. Even more difficult for others to implement. Then along comes Angela Scardillo at Best Buy Canada... who completely gets the approach. And has made it part of the way Best Buy does business.

READ: Best Buy Canada VP explains why digital begins in-house | Marketing Magazine.

A really interesting Forbes book review of Madison Avenue Manslaughter, by Michael Farmer

For far too long, ad agencies have avoided the analytics business. Instead, they’re interested in creativity and enamored with winning awards. As Farmer puts it, “agencies continue to cling to the notion that clients want creativity and service, but what [clients] really want is shareholder value. Agency executives have been completely deaf to the economics.”

Read it: How Agencies Are Putting Themselves Out Of Business And What We Should Do About It - Forbes