Projects

Canadians Deserve Better

Canadians Deserve Better
Freedom Mobile
The Ultimate Mobile Device

The Ultimate Mobile Device
Chevrolet Canada
Monolithic Wireless

Monolithic Wireless
Freedom Mobile
Motus Bank

Motus Bank
Meridian Credit Union
Power Of Play Racetrack

Power Of Play Racetrack
Chevrolet Canada
Quatreau

Quatreau
Constellation Brands / Canopy Growth
Toyota Retail

Toyota Retail
Ontario Toyota Dealers Association
The Poutition

The Poutition
Wendy's Canada
The Story of i

The Story of i
Wendy's Canada
BuildOn

BuildOn
Ontario Government Ministry of Infrastructure
TD Thanks You

TD Thanks You
TD Bank
Toyota Talk

Toyota Talk
Ontario Toyota Dealers Association
We Know A Lot

We Know A Lot
Employment and Social Development Canada
T-Match

T-Match
Ontario Toyota Dealers Association
Camp Ooch

Camp Ooch
Camp Ooch / Sporting Life 10k
Interns Wanted

Interns Wanted
MasterCard Canada
Oldest Rivalry

Oldest Rivalry
MasterCard Canada
BMW 1-Series Launch

BMW 1-Series Launch
BMW Canada
Gears of War 2 ARG

Gears of War 2 ARG
XBOX, Microsoft Canada
MyFaves Fishbowl

MyFaves Fishbowl
TELUS Mobility
MRM//McCann Website Re-Design

MRM//McCann Website Re-Design
MRM//McCann Worldgroup
Pretzel Burger Magic Show

Pretzel Burger Magic Show
Wendy's Canada
The Magic Machine

The Magic Machine
TELUS Mobility
The Cover Photo Maker App

The Cover Photo Maker App
WIND Mobile
Skeletta Brand

Skeletta Brand
Skeletta Bicycles
Wendy’s Friends Loyalty Program

Wendy’s Friends Loyalty Program
Wendy's Canada
John Tory for Mayor

John Tory for Mayor
Toronto Mayoralty Campaign 2014
Bacon Mushroom Cheese The Game

Bacon Mushroom Cheese The Game
Wendy's Canada
HD Movies Channel

HD Movies Channel
Astral Media / The Movie Network
SunChips Get Green

SunChips Get Green
Frito-Lay
The Great Holiday Giveaway

The Great Holiday Giveaway
AirMiles / Loyalty One
Team Unbreakable

Team Unbreakable
CameronHelps Foundation
Wendy’s Radio Ads

Wendy’s Radio Ads
Wendy's Canada

Blog Archives

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April 3, 2016 - No Comments!

Ultimate SciFi Spaceship Soundscape

Looking for a background engine sequence or sounds for a film or school project? Well, look no further. Warp Speed is the motherload. It's also a fun time-suck. And it's free.

Star Trek's Enterprise engine noise has been a recurring request. A slight problem delayed its release: our user interface had more sliders than it needed to recreate the sound! 😉 So, instead of designing just an engine noise, we decided to throw some extra sounds and turn the engine noise into a fully featured intergalactic experience. This soundscape has all the background noises needed to immerse yourself in a classic Sci-Fi movie soundtrack. For the TOS fans, we even added those fluttery vintage synth tones, reminiscent of how the future was perceived like... back in the sixties!

OR, go to the YouTube video and snag the effects from the 24hour, pre-recorded version.

READ: Ultimate SciFi Spaceship Soundscape.

March 29, 2016 - No Comments!

McCann Japan Hires #AI Creative Director

Meet AI-CD β, the AI bot

And that's not a euphemism... #McCann Japan actually did hire an #AI creative director.

AI-CD β, the AI bot was developed through the “Creative Genome Project”, one of the first projects undertaken by McCANN MILLENNIALS, an innovative taskforce that was launched last September by members of the agency’s Plissken faction. AI-CD β is artificial intelligence that is able to give creative direction for commercials.

READ: Contagious on Twitter

READ: McCann Japan Introduces The World's First AI Creative Director

February 29, 2016 - No Comments!

Make Donald Drumpf Again!

Make Donald Drumpf Again Hat

John Oliver has a way of skewering the bombastic and spreading a meme like no one else can. Marketers would be wise to watch his savvy tactics, because he consistently nails the format.

The latest target worthy of Oliver's ire is none other than Donald Trump aka Donald "Drumpf" (Watch the video to see why). Then install the Chrome Drumpfinator plugin and get in on the antics. And if you like hats, why not pick up one of these for yourself. It's a worthy bandwagon to be sure. Enjoy, and help Make Donald Drumpf Again!

READ: John Oliver Takes On Donald Drumpf, Implores America to ‘Make Donald Drumpf Again’ - WSJ

February 26, 2016 - No Comments!

When Will Agencies Get Mobile?

Quite honestly, I'm not one to quote Martin Sorrell but he really nailed it in his comments about the state of mobile and current traditional agencies.

"We haven't adapted," said Mr. Sorrell. "When people talk about creativity in our industry, they're talking about Don Draper. They're not talking about the new definitions. Believe it or not, people inside media agencies are creative. Software engineers are creative ... It's the definition of it -- we haven't contextualized it correctly yet."

I wonder if traditional agencies will ever get mobile... or the mobile revolution, or the people who use mobile (aka everyone). Consider that 60% of all YouTube videos are viewed on mobile. And the people watching those videos are young, don't have TVs, and live digital lifestyles. Any company that thinks trying to reach them with approaches developed 25 years ago or interrupting them with a "message" on the hope that it will spur an action is lost.

The world changed. It's time for "agencies" to change, too.

READ: Martin Sorrell on Mobile: 'We Haven't Adapted' | Digital - AdAge.